Get help to be amazing
Through consulting, fractional CMO support, advising and mentoring, I help you do marketing, comms and content that are fit for the 21st century. Marketing that meets need, rather than creating desire. Marketing that builds genuine relationships with customers, supporters, and communities. Marketing and strategy that help you grow your impact, not your footprint.
Fractional CMO and mentoring
I step into your organisation part-time or on an interim basis to provide senior-level marketing leadership - without the cost of a full-time CMO. This is ideal for:
New organisations and organisations preparing for their first permanent marketing hire.
Teams that need strategic direction so they can focus on delivery.
Growing ethical businesses that need expert guidance (or ethical businesses that should be growing, but aren’t!).
Non-profits looking for strategic comms leadership to achieve effective messaging, actual change and maximum impact.
I also mentor less-experienced marketers and high-potential recruits, helping them gain confidence, practical skills and a deep understanding of ‘genuine’ sustainability (not ‘sustainability-as-usual) - so they can deliver marketing that meets the needs of the 21st century.
Marketing and content strategy
With more than 25 years’ experience across pretty much every kind of marketing and comms imaginable, you know your marketing and content strategies are in safe hands when you work with me. But not boring hands. They’re creative hands. And safe hands. And fun hands.
From tone of voice to audience journeys, I help ethical organisations achieve strategies that are deliverable - and that work. Typical work includes:
setting the most appropriate tone and telling the ‘right’ stories for your brand
identifying the right audiences and how to reach them
deciding what to say when you do reach them, and where to say it
understanding what works and what doesn’t - and why
building trust, community and true connection - and change.
Impact strategy
I’ll work with you to dig deep into the kind of impact you SHOULD be having, as well as the kind of impact you COULD be having - and evaluating that against where you are now.
Will I encourage you to ‘Grow’, and ‘Scale’, and ‘Think Big’?
Sometimes.
But when you work with me, I’m just as likely to challenge you to consider if you’re too big, or if you’re operating with too wide a remit.
I’ll ask you hard questions. Questions I’ve asked recently include:
Is ‘awareness’ enough? (Sometimes, it is.)
Would you be better to operate with less awareness, but create more behaviour change?
Is your original purpose still fit for 2025? Have you achieved ‘enough’ of your mission that it’s time to learn from that and reach new groups, or say something new?
Should you be collaborating, not competing?
You’ll benefit from my deep experience of working with multiple start-ups, funders and change-makers; a vast range of connections and contacts; and psychological understanding of behaviour change and comms.
(And yes, I was That Kid who always asked “But WHY?”)
That means I’ll help you get clear - and comfortable - that the impact you’re having is appropriate for the needs of the 21st century.
Research - messaging, audiences and impact
I support policy foundations and non-profits develop and deliver the conditions and messaging that make change possible - bringing together research insights, cognitive psychology and behavioural science, communication and linguistic understanding, and decades of practical experience of what does and doesn’t hit the mark (and why).