LinkedIn for service-based professionals: Getting clients through LinkedIn (without the icky stuff).
Imagine a situation where your perfect clients cold call you, asking for your help.
Imagine building relationships with people who want to work with you: who know what you offer before you ‘jump on a call’, and who have the kind of juicy projects you want to work on.
Imagine having the confidence to know what to post, when, and how; how to ‘play the algorithm’ (ethically); to navigate the etiquette around messaging, connecting and following; and watch the metrics that actually matter.
Imagine that you learn all of that through an ethical lens; where people and planet are as important as profit.
And imagine getting all of that for a price tag that will pay for itself with just one contract.
How it works
Four weeks plus a reflection week, starting Monday 29 April 2024
Weekly live teaching, backed up with Q+A drop-in sessions
Recordings, checklists, cheat sheets and more available online
Email support - we’ll get back to you within 24 hours
Real life: put it into practice as you learn
Option for a 30 minute 1-2-1 session
Follow up after you’ve completed the course
Live teaching is from 7-8pm GMT (11am-12 PST), on Mondays: 29th April, 6th May, 13th May, and 20th May, with a reflection session on 17th June.
Recordings available in case you need to miss a live session
Drop-in Q+As to answer your questions and work through any issues on Thursdays at 2-3pm and 7-8pm in the UK (6-7am and 11am-12pm PST). (No later session on 2nd May.)
Just £340 (Approx CAD$580 or €395) - less than the cost of a day’s consultancy.
Pays for itself with just £340 worth of new business!
Scholarships available for those with financial need - please ask for details
Money back guarantee
What you’ll discover
Week 1: Posting
Ahhhh. ‘Content’.
This isn’t the ‘content calendars’, ‘hooks’, or the surface level short cuts that are ten-a-penny.
It’s a deeper dive, designed to give you long-term skills and confidence that go far beyond “What should I post on World Sock Day?”.
If it seems kind of backwards to do the content stuff before the planning stuff - well, it is. But we’ve learnt from experience that the more time you have to gain confidence in content, the more success you have.
That’s why we rejigged the course - to help you gain as much experience, feedback and confidence as we can possibly achieve.
Week 2: What’s the plan, Batman?
This is the big picture stuff - how to match what you want to achieve with how you use LinkedIn.
There’s also video, extras and ‘homework’ this week, so you can get cracking with creating a profile that makes the right people ask you if they can set up a call.
Week 3: Building a network
Like all marketing, LinkedIn isn’t a dark art - despite what the ‘gurus’ would have you think.
But this is the piece of the puzzle that is often overlooked or misunderstood - understanding this really takes you to the next level. It’s not hard, but it’s the kind of thing that “you don’t know until you know”.
Week 4: Converting, metrics and mop-up
This week is about making sure you’re converting from ‘lead’ to ‘paying customer’.
It’s also about measuring what matters: what’s getting you where you want to be, and what needs to be tweaked.
And, of course, a bit of mop-up: flexibility to revisit and refine anything that’s cropped up during our month together.
Reflection week
Ever done a course, started putting into practice - and then discovered all the things you wished you’d asked at the time?
That’s where reflection week comes in.
It’s your chance to revisit those things that made sense at the time, bit don’t any more. To reflect on your own barriers and sticking points and find solutions that work for you.
And for me to ‘stalk’ you and give you feedback on a whole month of posting…
Is it right for you?
Sustainability practitioners, coaches and trainers, content writers, translators, designers, photographers, accountants, HR professionals… this is for you if you offer services rather than products.
It’s ideal whether you’re a freelancer, consultant, owner or employee.
Perhaps you’re part of the Twitter exodus: a newbie without connections or a clue.
Maybe you’re already active on LinkedIn - but no matter how much you post, you’re not seeing it translate to clients?
It doesn’t matter whether you’ve got five connections or 5,000. This is a learning journey to help you get clients and customers; it’s much more than a numbers game.
Not sure if you fit the bill? Drop me a line. Don’t worry, I’m not going to try to sell it to you if I don’t think it’s the right option for you - that’s not the way we do things round here.
It’s so cheap why, exactly?
This course is a spin-off of what I’ve run before, with some tweaks and amendments and limited numbers. When I first imagined this course it was designed to run as a fully pre-recorded, on demand course - but having done a test run, i’m no longer convinced that the ‘cookie cutter’ approach is something I’m comfortable offering, when everyone has such different needs.
I want this to be a vehicle to using LinkedIn in a way that works for you - not a vehicle for creating lots of little clones copying some people who write really cool posts.
So if you’re the kind of person who likes the interactive, personalised approach? This is for you.
In return for being my guinea pig, you get a bargain. It includes:
four live sessions (recorded in case you miss any),
additional online checklists, cheatsheets and more,
weekly ‘office hours’ and email support,
optional 30 minute 1-2-1
personal follow-up after the course finishes.
All for £340?
Absolute. Freakin’. Bargain.
Your mentor
My career in marketing and communications started out pretty conventionally - except that I only ever worked for organisations that make a difference.
When our eldest was born I became self-employed. After a couple of years of taking on the wrong kind of projects, I was overwhelmed, disillusioned and very, very tired. I rejected marketing. Selling wetsuits to make other people rich wasn’t cutting it for me.
But in all the chaos of children, new homes and hitting my (mid) 30s, it took me a while to realise that I’d thrown the baby out with bath water.
No matter what I tried, I kept coming back to communications and marketing.
The truth? I love marketing. But only when it’s done for good things. And honestly? I’m really good at it. Not just because I’ve been doing it, ethically, for 20 years.
I love the cleverness and simplicity of effective communication. I love the problem solving. I love the buzz of helping people make the buying decisions that are right for them. And I love knowing that I help ethical businesses make their voice heard.
It’s been a long journey to get here, but I’ve hit my 40s and finally found my sweet spot. I’m sharing my experience and expertise to help as many businesses, social enterprises and non-profits as possible to do their thing to make the world a little bit better. Happy days.
Enrol now
If you want to get clients, customers and sales from LinkedIn? It’s time to click the button.
If you’d like five weeks of intensive but relaxed learning: lots of options for questions and personalised support; and the chance to put into practice what you learn, as you learn it? It’s time to click the button.
Numbers are limited, and it is first-come-first-served.
There’s a money back guarantee.
Did I mention it’s just £340? Absolute. Freakin’. Bargain.
To enrol, please click the black ‘Continue’ button on the appointment form.
You can pay securely by card or PayPal.
I’m really looking forward to working with you!