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The first two weeks are all things ethical: what customers look for in an ethical brand, uniquely ethical dilemmas, ethical pitfalls and ethical solutions. When we’ve got our ethical ducks in a row, we get hands-on and dirty (in a clean, green and ethical way, obvs) - we put ethics into practice. In the next six modules we put in place the building blocks that mean you have a marketing strategy and plan that work for you and your business, and that you’re totally comfortable with. And that you’ll be totally comfortable updating next year, and the year after that. You’ll feel confident that you’re using the right marketing tools for your business. You’ll know how to measure if they’re working, and how much time they should be taking. You’ll know what to outsource, what to ditch, and what to keep in-house - and you’ll know how best to work with your agencies and suppliers. Plus, there’s a bonus module on creating content. Never again will you dread the dilemma of what to post on World Sock Day. https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630773920020-IJQXXIW76WE2U91OWBX8/unsplash-image-i9Q9bc-WgfE.jpg Ethical marketing course - How it works The next intake is September 2025 The full course takes eight weeks, but you can take it slower if life gets in the way Weekly, pre-recorded modules are backed up with a weekly live Q+A (recordings are available if you can’t make it) Content is available on Thursdays, with Q+As on Wednesdays at 7pm UK (that’s 11am PST and 8pm for much of Europe) Available online, with a mix of videos, podcasts, case studies of ethical businesses and more Real life: put into practice what you learn, as you learn it Lifetime access to future course updates as the marketing landscape changes 1-2-1 sessions at the start of the course, and again around week 7 to focus on YOUR business Bonus content creation module Just £780 - less than the cost of a couple of days from an agency or consultant Money back guarantee https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630786277963-WIHET96TWXLXK90BCIVC/unsplash-image-QYQYGmaP6zw.jpg Ethical marketing course - Your mentor My career in marketing and communications started out pretty conventionally - except that I only ever worked for organisations that make a difference. When our eldest was born I became self-employed. After a couple of years of taking on the wrong kind of projects, I was overwhelmed, disillusioned and very, very tired. I rejected marketing. Selling wetsuits to make other people rich wasn’t cutting it for me. But in all the chaos of children, new homes and hitting my (mid) 30s, it took me a while to realise that I’d thrown the baby out with bath water. No matter what I tried, I kept coming back to communications and marketing. The truth? I love marketing. But only when it’s done for good things. And honestly? I’m really good at it. Not just because I’ve been doing it, ethically, for 20 years. I love the cleverness and simplicity of effective communication. I love the problem solving. I love the buzz of helping people make the buying decisions that are right for them. And I love knowing that I help ethical businesses make their voice heard. It’s been a long journey to get here, but I’ve hit my 40s and finally found my sweet spot. I’m sharing my experience and expertise to help as many businesses, social enterprises and non-profits as possible to do their thing to make the world a little bit better. Happy days. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Ethical marketing course https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Ethical marketing course https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Ethical marketing course https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Ethical marketing course https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Ethical marketing course https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Ethical marketing course https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630784795470-03ZJ3WPE79XN29X4Y5GM/unsplash-image-aK4iPNYipnU.jpg Ethical marketing course https://www.ethicalbusinessmarketing.com/contact daily 0.75 2021-04-11 https://www.ethicalbusinessmarketing.com/get-your-medley daily 0.75 2021-04-23 https://www.ethicalbusinessmarketing.com/ten-things-customers-want-to-see-on-your-about-page daily 0.75 2021-04-28 https://www.ethicalbusinessmarketing.com/one-hour-intensive daily 0.75 2023-05-18 https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1629995062233-83H6FJX7J7KUJ4JQ00GU/unsplash-image-W2atfIRHDIk.jpg One hour intensive Have you got a marketing dilemma you want to solve - ethically? Do you need a sounding board for your marketing plans or ideas? Is there something you’re just not sure about, or a tool that’s just not working in the way you expected? A one hour, one-to-one session can be worth thousands of $£$. It may help you reach your goals more quickly; give you the clarity and motivation to move forward with purpose - or prevent a whopper of a mistake. https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630001041344-99LQFNF51V3WCR25IU7D/unsplash-image-gxZ-v3_gKtI.jpg One hour intensive - Say what? Typical topics for discussion include: Defining and reaching your perfect audience. Email marketing frequency, list building, content. Which tools and channels to use; which to ditch. Messaging and tone: saying the right things in the right way. Marketing that doesn’t feel icky. Steering clear of inadvertent greenwashing. Website audit and conversion. What to do in-house; what to outsource. Getting to grips with LinkedIn. How to talk about sustainability with customers. https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630000320093-HL8LCY754MYWY6CKZC06/unsplash-image-xzPMUMDDsfk.jpg One hour intensive - Who it’s for The one hour intensive benefits all kinds of people. There are super-experienced business leaders who want a sounding board. There are not-yet-started start-up owners, who are dipping their toe into marketing for the first time. There are professionals who need advice on a specific issue. The common thread? We’ve all got an ethical outlook. We’re interested in helping people and planet, as well as profit. We’re not into sleazy marketing tactics - we all want to do things sustainably and ethically. https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630000579491-HY8P08XU1RI100X9SIS6/unsplash-image-lhltMGdohc8.jpg One hour intensive - What it costs It’s £100, all in. We’ll spend an hour on your issue, via GoogleMeet, and you’ll get a recording of our conversation. (That’s about $170 CAD, $125 USD, or €115, depending on exchange rates.) Which is pretty fantastic, considering it could make you - or save you - thousands. No more time and money going down the wrong route, only to backtrack in a couple of months. No more doom scrolling and ‘internet research’ as you mull whether you’re a failure because you’re not on TikTok four times a day. You can pay securely via credit card or PayPal when you book your call - you’ll be charged in GB pounds. https://www.ethicalbusinessmarketing.com/sustainable-marketing-consultancy daily 0.75 2023-05-18 https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630002336084-P5KMQXQF52UGNTED1GES/unsplash-image-jFBWOaoS-7o.jpg Sustainable marketing for bigger businesses It used to be that you could tick the ‘Green’ box if you made your packaging recyclable. Those days are gone. Being ‘properly’ green impacts the whole business, from customer loyalty to recruitment and retention. But how to ‘do’ marketing in a world that needs to consume less stuff? Discover how with bespoke ethical marketing training for your business. https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630010944380-H76BOVCRBVQUYNQYIC2Z/unsplash-image-kbTp7dBzHyY.jpg Sustainable marketing for bigger businesses Becoming a sustainable world depends on one thing: we’ve got to consume less stuff. Which doesn’t sound too palatable if you’ve got shareholders to keep happy. But if we look the other way, and pretend we can continue with business as usual? We know the long-term consequences of that. And in the short-term, that approach presents business issues too. Customer boycotts. PR nightmares. The brightest and the best choosing not to work for you, and disillusioned employees. Not so palatable, either. https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630011024602-QU6A63B7SXDW8FEO5Q2K/unsplash-image-aEaXkNAZNTE.jpg Sustainable marketing for bigger businesses Forget business as usual: I’ll work with your marketing & comms teams to give meaning to ‘building back better’. I’ll help them really get to grips with what sustainability looks like; how to avoid being tarred with the greenwash brush; and - the REALLY exciting bit - how marketing can pivot from being the enemy of sustainability to its biggest advocate. All without scaring the shareholders or profits sliding. https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630011299225-UYTHP7CWLZ5JFS8CHD26/unsplash-image-zUytXs3fusw.jpg Sustainable marketing for bigger businesses First things first: let’s talk. See if you like me, see if I’m a good fit for your organisation. Let’s talk about what sustainability looks like for you right now - and how far we can take that. If you genuinely want to explore how you can be profitable and planet friendly? I can make that happen. https://www.ethicalbusinessmarketing.com/communicating-environmental-issues daily 0.75 2023-02-18 https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1676690941274-09KP00NMJ9QO38V1FWD2/unsplash-image-Led9c1SSNFo.jpg Communicating better There are so many implications. Losing credibility because the politics, polarisation and misinformation are impenetrable. Getting caught out because the tentacles of ‘environment’ spread so much wider than ‘climate’. Trying to do good - and ending up entrenching and alienating. Contributing to the problems that you want to help solve. I can help. https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1676690866164-8GTUEI5GW0AOYN7NCSXO/unsplash-image-GER_qPH_xgE.jpg Communicating better News stories about deadly heatwaves - accompanied by images of ice creams and kids having fun in sprinklers. Misinterpreting cautious, or technical, ‘scientist speak’. Recognising the words that inspire people; and trying to ‘do good’… but sending the receiver into the paralysis of fear. Communicating about the environment is fraught with problems. https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1676692161690-TO1L6DCWJTURMD300N9W/unsplash-image-OD9EOzfSOh0.jpg Communicating better I help newsrooms, PRs and marketing agencies to avoid 101 errors. To gain a wider, better understanding of environment and climate change. And to communicate effectively in the way they intend to - whether that’s strict impartiality, or solutions-based activism. I’m a journalist-turned-PR-turned-marketer. I get where you’re coming from, and where you’re at. There’s no judgement, no preaching. Just communicator-to-communicator ‘let’s get better’. https://www.ethicalbusinessmarketing.com/how-to-make-money-and-get-clients-from-linkedin-for-service-based-professionals daily 0.75 2025-04-19 https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630773920020-IJQXXIW76WE2U91OWBX8/unsplash-image-i9Q9bc-WgfE.jpg Make money from LinkedIn - How it works Four weeks plus a reflection week. Weekly live teaching, backed up with Q+A drop-in sessions. Recordings, checklists, cheat sheets and more available online. Email support - we’ll get back to you within two business days. Real life: put it into practice as you learn. Option for a 30 minute 1-2-1 session. Follow up after you’ve completed the course. Live teaching is from 7-8pm GMT (11am-12 PST), on Mondays, with a reflection session a month later. Dates are 2nd, 9th, 16th and 23rd June. Recordings available in case you need to miss a live session. Drop-in Q+As to answer your questions and work through any issues on Thursdays from 7-8pm in the UK (11am-12pm PST). Dates are 5th, 12th, 19th and 26th June. Just £280 (Approx CAD$490 or €330, depending on what Trump said yesterday) - less than the cost of half a day’s consultancy. Pays for itself with just £280 worth of new business! Scholarships available for those with financial need - please ask for details. Money back guarantee. https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630782823411-WIRM6BPQWTWCFIV4PCMS/unsplash-image-E1oDR--RlwU.jpg Make money from LinkedIn - What you’ll discover Week 1: What’s the Plan, Batman This is the big picture stuff - how to match what you want to achieve with how you use LinkedIn. There’s also extras and ‘homework’ this week, so you can get cracking with creating a profile that makes the right people ask you if they can set up a call. Week 2: Creating a profile that converts Like all marketing, LinkedIn isn’t a dark art - despite what the ‘gurus’ would have you think. But this is the piece of the puzzle that is often overlooked or misunderstood - understanding this really takes you to the next level. It’s not hard, but it’s the kind of thing that “you don’t know until you know”. And yes, there will be homework… https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/49753178-83cb-45e0-af7b-89ece1e84477/pexels-cottonbro-studio-8243898.jpg Make money from LinkedIn Week 3: Content Ahhhh. ‘Content’. This isn’t the ‘content calendars’, ‘hooks’, or the surface level short cuts that are ten-a-penny. It’s a deeper dive, designed to give you long-term skills and confidence that go far beyond “What should I post on World Sock Day?”. Week 4: Building a network, converting, metrics and mop-up This week is about making sure you’re converting from ‘lead’ to ‘paying customer’. It’s also about measuring what matters: what’s getting you where you want to be, and what needs to be tweaked. And, of course, a bit of mop-up: flexibility to revisit and refine anything that’s cropped up during our month together. Reflection week Ever done a course, started putting into practice - and then discovered all the things you wished you’d asked at the time? That’s what reflection week is for. It’s your chance to revisit those things that made sense at the time, but don’t any more. To reflect on your own barriers and sticking points and find solutions that work for you. And for me to ‘stalk’ you and give you feedback on a whole month of posting… https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1680754235820-8T9JMDPKQZY7GXHNXHZP/unsplash-image-VJGBwaB57Fg.jpg Make money from LinkedIn - It’s so cheap why, exactly? This course is a spin-off of what I’ve run before, with some tweaks and amendments and limited numbers. When I first imagined this course it was designed to run as a fully pre-recorded, on demand course - but having done a test run, I’m no longer convinced that the ‘cookie cutter’ approach is something I’m comfortable offering, when everyone has such different needs. I want this to be a vehicle to using LinkedIn in a way that works for you - not a vehicle for creating lots of little clones copying people who write really cool posts. So if you’re the kind of person who likes the interactive, personalised approach? This is for you. I’m still working on finding the sweet spot that offers maximum value, so it’s likely that it will go up in the future. In return for being my guinea pig, you get a bargain. It includes: four live sessions (recorded in case you miss any), additional online checklists, cheatsheets and more, weekly Q+A and email support, optional 30 minute 1-2-1 reflection session a month after the course finishes. All for £280? Absolute. Freakin’. Bargain. https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1630786277963-WIHET96TWXLXK90BCIVC/unsplash-image-QYQYGmaP6zw.jpg Make money from LinkedIn - Your mentor My career in marketing and communications started out pretty conventionally - except that I only ever worked for organisations that make a difference. When our eldest was born I became self-employed. After a couple of years of taking on the wrong kind of projects, I was overwhelmed, disillusioned and very, very tired. I rejected marketing. Selling wetsuits to make other people rich wasn’t cutting it for me. But in all the chaos of children, new homes and hitting my (mid) 30s, it took me a while to realise that I’d thrown the baby out with bath water. No matter what I tried, I kept coming back to communications and marketing. The truth? I love marketing. But only when it’s done for good things. And honestly? I’m really good at it. Not just because I’ve been doing it, ethically, for 20 years. I love the cleverness and simplicity of effective communication. I love the problem solving. I love the buzz of helping people make the buying decisions that are right for them. And I love knowing that I help ethical businesses make their voice heard. It’s been a long journey to get here, but I’ve hit my 40s and finally found my sweet spot. I’m sharing my experience and expertise to help as many businesses, social enterprises and non-profits as possible to do their thing to make the world a little bit better. Happy days. https://www.ethicalbusinessmarketing.com/jane-shaw-biography daily 0.75 2025-03-10 https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1692940184231-TTPOPJC2SDXKFOG0L16X/image-asset.jpeg https://www.ethicalbusinessmarketing.com/general-1-2 daily 0.75 2025-10-21 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847902870-ZOUR0EX0L2QSQNRC1SP2/image-asset.jpeg https://www.ethicalbusinessmarketing.com/consulting daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1761250421669-JMXGM2Z6CIIO6BCYP4M2/unsplash-image-QYQYGmaP6zw.jpg https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1761247668363-229585V0PX3CK9YR79CB/unsplash-image-i9Q9bc-WgfE.jpg https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1761250421669-JMXGM2Z6CIIO6BCYP4M2/unsplash-image-QYQYGmaP6zw.jpg https://www.ethicalbusinessmarketing.com/jane-shaw-marketing-consultant daily 0.75 2025-11-27 https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/1692940184231-TTPOPJC2SDXKFOG0L16X/image-asset.jpeg https://www.ethicalbusinessmarketing.com/store daily 0.75 2025-01-07 https://www.ethicalbusinessmarketing.com/store/p/ethical-marketing-course monthly 0.5 2025-04-07 https://images.squarespace-cdn.com/content/v1/601580d35d14073e2247ea49/41a4c007-2ab2-4eee-bcb8-2d5a134f8627/myles-tan-RFgO9B_OR4g-unsplash.jpg Store - Ethical Marketing course